Radio ZU, a leading Romanian radio station, made its debut on September 29, 2008, with support from reputable media outlets. Launched with an initial investment of approximately 500,000 euros, Radio ZU quickly established itself as a powerhouse in the Contemporary Hit Radio format. Known for its dynamic generalist programming, the station dedicates 60% of its production budget to creating engaging content. Radio ZU targets a core audience of young adults aged 15 to 30, offering a blend of music, entertainment, and news that resonates with their daily lives.
Notable personalities such as Mircea Badea, Mihai Morar, and Daniel Buzdugan add to the station's appeal, drawing listeners in with their charisma and insightful commentary. Broadcasting from Bucharest, Radio ZU has become a staple in the Romanian media landscape.
In April 2014, Radio ZU expanded its reach by launching ZU TV in collaboration with the GSP TV network, marking its foray into television broadcasting. This strategic move broadened its audience, allowing fans to enjoy their favorite radio content on TV screens.